For these fans, the recognition means everything. Out of Mountain Dew's 5+ million of regular Facebook fans, and 4000+ Dew Labs members, 7 make the cut. Part of the deal is that they get a party, thrown by Motive, custom tailored to them in their Dew-loving uniqueness. The film shows Jorgensen meeting up with friends there before they go downtown with cell phones and cameras on a 'scavenger hunt.' Shots of the Wells Fargo Bank and Zions Bank can be seen.įirst, the super fans are recognized by making them a 'Flavor All-Star' for the drink they have championed.

The film crew also shot Jorgensen at a party that the company threw for him in Logan at his father's house. Jorgensen was selected as the All-Star for Mountain Dew White Out. The program is meant to promote many re-releases of old Mountain Dew favorites. 'A new flavor of Mountain Dew.'įor the commercial, Mountain Dew hand-selected a group of 'Dew All-Stars' from across the country, each representing one of the seven flavors to celebrate its Back by Popular DEWmand program. 'Dew fans across America, your voice has been heard,' the announcer said. Jorgensen helped film the Mountain Dew commercial, 'Here's to the loud.' Jorgensen, of Salt Lake City, appears at the end of the commercial to hold up one of the newest flavors of the popular soda drink. 'Then I'd drink a White Out when I'm chillin' at home with AC on later thinking about how awesome it was.' 'I would drink a regular Mountain Dew before I went out and did something really big and exciting, like ride a bike off a big jump,' Jorgensen said. Jorgensen joked that there's a certain lingo between Mountain Dew drinkers like himself that non-Mountain Dew drinkers might not understand - so he explained how he feels about the drink in layman's terms. They've taken listening to a completely new level.' It also feels really good as a consumer to be listened to. 'As a die-hard Dew fan, I'm just really excited to be a part of the process. 'I babied it from the beginning,' Jorgensen said. Jorgensen was selected as 'president of the White Out Flavor Nation,' creating Facebook and Twitter pages and doing other things to get people to vote for the flavor. It was a consumer-driven campaign that enabled more than 4,000 of the brand's most loyal fans - referred to as Dew Labs members - to co-create three new beverages. Jorgensen never thought he'd be a part of helping to conceptualize, name and market a Mountain Dew flavor with a handful of other people who were just as crazy about the drink as he was.īut that's exactly what happened to the graduate researcher attending the University of Utah when Mountain Dew launched three new flavors - Mountain Dew Distortion, Mountain Dew White Out and Mountain Dew Typhoon - that were developed in partnership with consumers during the brand's DEWmocracy 2 campaign.

He even had the citrus-flavored drink at his side while his wife was in labor. It's safe to say that Mountain Dew has been a part of Jorgensen's whole life.

'Birthdays were a special occasion, so I got to drink a lot of soda on my birthday.' 'I tried it then, and I remember loving it ever since,' said Jorgensen, who was raised in Hyde Park. He reached for the Mountain Dew at random. Friends brought a brown paper bag with seven different cans of soda to his house. It was his fourth birthday, which was videotaped. White Out, (Jennifer Meyers/Herald Journal).Ĭache Valley native Matthew Jorgensen will never forget the first time he tried a Mountain Dew. Logan native Matt Jorgensen was featured in a Originally published HERE, in the Herald Journal.

Mountain dew white out label